Serena Ho

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Work available upon request. 

Collaborator Zach Scheinfeld and I were commissioned to co-develop the brand identity and website for the 2023 RISD Grad Show, an annual exhibition for graduating Masters students. Our goal was to highlight individual students while still representing the graduating class as a cohesive whole. We literally interpreted the idea of students being three-dimensional, multifaceted individuals by representing each student as a cube. On the website, each face of the cube encodes responses to a survey we sent out to the student body, and users can explore the various sides of the cubes through dynamic interaction. We drew on the geometric shapes used on the website to create vibrant visuals and custom glyphs for the rest of the identity system.

Crossover Logics is a reflection on the body of work I completed over the course of my two year graphic design MFA at RISD. In it, I document my visual explorations at the edges of the schematic, the linguistic, and the coded. Through interviews, essays, and research, I attempt to understand the conceptual and aesthetic contours of my design practice and its place in today’s social, technological, and economic context. Access the full PDF here. 

The word ‘fractal’ highlights a key facet of my design process. This poster was created using a program written in Processing, which tiles together modular units that can be combined to form generative patterns. The making of this poster followed a process that I use often in my practice: the creation of constituent pieces which are collaged together with both programming and by hand to form the final composition. I describe this way of working as fractal because it relies on simple units that form a more complex composition through systematic recursion, repetition, and transformation.